Since the mid-70s, intangible assets have become a dominant source of value for public companies. Moreover, Big Tech accounts for more than one-fifth of the S&P 500’s total market cap. As such, capitalisation of software costs is a practice scrutinised by investors. Software development is the lifeblood of a technology company. So it stands to reason that such an investment would deliver long term economic benefits. But, is that the case?
We look forward. From present to future; beginning to end; rags to riches. Our society focuses on moving in one direction. We think and solve issues in the same way. Yet, there is an alternative and powerful way of solving problems. It runs counter to this mode of thinking.